About Us

At Amaze Collective, we believe fashion is a form of Art where we blend tradition and culture while embracing the craftsmanship of India. We have brought together women artisans from Lucknow to craft breathtaking Chikankari designs on a wide array of finest fabric. This Art form supports the livelihood of 100s of Indian Artisans in Rural areas.

Founded in 2025 by Suparna Utkarsh, journey of a girl from Lucknow to Hyderabad, an alumnus of Symbiosis Pune, Amaze Collective was established with a vision to promote Lucknow Chikankari and to offer the modern woman a blend of timeless ethnic handcrafted elegance.
We have our presence in Hyderabad as a physical Store as Amaze Collective and as well as robust online platform, we aim to make traditional wear accessible to women of all age anytime anywhere!

Handcrafted for the empowered, stylish woman who loves both heritage and have contemporary flair and aspire to promote and support women in rural areas of India! 

Jai Bharat!

Connect with us
Address : Villa -19, Villa Spring East Kowkoor
Hyderabad -500010
PH – 9147082030
Email – care@pursuitbranding.com